BRAND OVERVIEW
The Butchers Riot (TBR) is a mid-to-high-end denim brand founded in 2023.
Rooted in vintage culture, the brand builds its foundation on retro denim while developing forward-facing fashion design.
In 2024, TBR introduced its signature 3D whisker & honeycomb denim jeans, breaking traditional perceptions of washed denim and reshaping how denim is visually and structurally understood.
This release created strong resonance across streetwear culture, vintage communities, and international buyer markets, and quickly gained recognition from buyers in the United States, Japan, and other regions, bringing attention to Chinese denim craftsmanship.
BRAND POSITIONING
When a group of young people passionate about street culture seeks to challenge a homogenized fashion era, TBR was born.
We reconstruct denim design and develop structured jeans with 3D whisker and honeycomb construction, delivering new visual energy within street culture.
TBR needs no explanation.
BRAND PHILOSOPHY
01 Design Innovation & Creativity
We preserve classic foundations while reshaping denim expression. Traditional silhouettes are reconstructed through human-centered tailoring, with washed denim as the base and 3D whisker & honeycomb structures as innovation.
02 Core Craft of Street Wash Design
We combine vintage wash techniques with modern design direction, creating layered whisker and honeycomb structures with refined craftsmanship and attention to detail.